The NPI Asset Scorecard
YOU BOOKED ONE VIDEO.WHAT ELSE DID YOU MISS?
Most product launch projects leave out things you end up paying for later. The NPI Asset Scorecard shows you what yours is missing, before you pay twice.
YOU HIRE SOMEONE FOR A VIDEO.
THE VIDEO IS GREAT.
THEN THE QUESTIONS START.
Every one of these is a real thing marketing teams told us about.
"Do we have photos for this?"
You booked a video shoot only, so no. Now it's another shoot and another invoice.
A channel partner asks for the video.
You have one version, made for your website. They can't use it in their own deck.
The trade show is in three weeks.
There's a screen in the booth and nothing made to play on it.
You call the vendor back.
Some revisions involve starting over again as the new piece is a new project.
Your experts are out of time.
Nobody can sit in front of a camera again, and the how-to video still needs doing.
Someone finds a problem at the last minute.
You're almost done, and now the label is wrong, or the firmware changed.
Every one of these costs time and money.
Launch day doesn’t move. The bottlenecks do.
A complex product. A stretched team. One more “quick” revision. The checklist helps you spot the gaps before they become the fire drill.
Your experts are already stretched.
Engineering has a product to ship. Getting your subject matter experts on camera shouldn’t hold the whole launch hostage.
Your internal team is at capacity.
Your team can’t do everything at once. A complete asset plan gives everyone a clear brief—and fewer surprises.
Every new asset starts from zero.
Different vendors. Disjointed messaging. Rounds of rebriefing. One product story should carry the entire campaign.
NINE THINGS PEOPLE MISS.SCORE YOURS IN FIVE MINUTES.
For each of the nine, mark Have it, Planned or Missing
See what skipping each one costs you
Add it up to a score out of 18
Find out what your score means, and what to do about it
FIVE PAGES.EVERYTHING ON ONE SHEET.
Print it. Fill it in with your product manager. Know where you stand.
THE SCORECARD
Nine assets, what you get from each, and what skipping it costs.
THE COST OF FINDING OUT LATE
The six things marketing teams run into after the project is done.
WHAT YOUR SCORE MEANS
Where you are, and five things to do this week.
WHERE WOULD YOURNEXT LAUNCH LAND?
14-18 points
COVERED
You're planning well. Check that every asset has an owner and a date.
7-13 points
MISSING SOME
You'll likely pay for at least one extra shoot or edit. The gaps can usually be added to the project you already have booked.
0-6 points
MISSING A LOT
You're about to buy these one at a time, at the highest price. Bring your scorecard to a strategy call and we'll show you what to add.
FIND OUT WHATYOU'RE MISSING.
The NPI Asset Scorecard
The nine assets, with what each costs you if you skip it
A score out of 18 and what your score means
Five things to do this week so you don't pay twice
FROM SCORECARD TO LAUNCH PLAN
Your next launch.
Mapped out in 30 minutes.
Bring your launch date. We’ll find the gaps, connect the assets, and build a draft asset map together.